Flatpay storms into Italy

In just two years, Flatpay has established itself as one of Europe’s fastest-growing fintech companies. With more than 15,000 customers and EUR 63 million behind it, the fintech comet is now ready to take on Nexi and challenge the payments giant on its own home turf.

Flatpay was founded in 2022 with a clear goal: to tear up the payments market by the roots and deliver solutions that put customers in the driver’s seat — in contrast to the expensive, opaque alternatives that dominate today. Since then, things have moved fast. The company is already active in Denmark, Germany and Finland, and now it is entering its fourth market: Italy. CEO Sander Janca-Jensen makes it clear:

“Our explosive growth shows that customers are tired of old-fashioned solutions and demand something better. We see enormous potential in the Italian market, and we are here to take our share”

Ready to topple the giants

Flatpay is going straight after Nexi Group — which operates in more than 25 countries. Sander Janca-Jensen does not mince words:

“Nexi Group and Nets in Denmark have profited handsomely for years from outdated systems and hidden fees. That stops now. We have already captured 15% of the market in Denmark by being transparent and genuine with our customers. The Italian market is next in line,” he says.

Italian businesses feel misled — Flatpay offers the solution

Italian businesses, especially small and medium-sized ones, are trapped in expensive and inefficient payment systems. Flatpay wants to change that game. According to Sander Janca-Jensen, many Italian shops feel misled by the big players:

“Shops pay too much and get too little. Flatpay does not just bring transparency — we bring honest, modern solutions that the market has been crying out for. We can do it cheaper, faster and smarter,” he continues.

A major offensive — Flatpay hires 150 employees in Italy

As part of its expansion, Flatpay is now hiring 150 employees in Milan. They will help Italian retailers, restaurants, clinics and tradespeople take their businesses into the digital age — without the problems that come with legacy payment systems.

“We are here to fundamentally change the payments landscape. The big players have been asleep at the wheel while we have developed the solutions that match the needs of modern businesses,” says Sander Janca-Jensen.

It does not stop in Italy

In addition to storming the Italian market, Flatpay has also become active in France, where legacy payments companies also dominate with opaque and expensive payment solutions for French business owners. And this, Sander Janca-Jensen explains, opens up significant potential across Europe.

“It is not only in Italy that there is a gap in the market. Many European countries lack a disruptor to tear up the payments market by the roots and deliver solutions that put the customer at the centre. And we are happy to be that disruptor.”

The fintech company is thus heading into a year with even more momentum — and it may well be worth keeping an eye on Flatpay as the comet accelerates towards the stars.

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