Flatpay doubles its team in under a year, surpassing 2,000 employees

Danish fintech unicorn Flatpay has surpassed 2,000 employees — more than doubling its headcount in less than ten months and currently growing its workforce by over 100 people per month. The milestone reflects the same momentum that recently saw the company pass 100,000 customers across Europe.

When Sander Janca-Jensen co-founded Flatpay in 2022, one of the first things he and his co-founders agreed on was the kind of company they would never become. Having spent years in large corporate environments, they had seen first-hand how excessive corporate culture and micro-management could undermine even the most talented people and teams. From day one, Flatpay was instead built on the premise that being a genuinely great place to work and being an ultra-high-performing company are not mutually exclusive.

“A huge part of our success comes from the fact that we treat each other with respect. I have worked alongside extremely talented people throughout my career, but talent never justifies behaving badly towards colleagues. We decided early on that we would never again compromise on character, and that remains a firm conviction,” said Sander Janca-Jensen, CEO and Founder of Flatpay.

A culture that scales

Flatpay’s culture — built around ambition, respect and genuine enjoyment of the work — has become one of its most powerful assets. The company operates under a philosophy of autonomy with accountability, where employees are given real ownership from day one, with advancement driven by potential and attitude rather than seniority or credentials alone.

“Our culture is undoubtedly the backbone of our success. When we remove unhealthy working patterns, every employee can perform at their best — and there is no doubt that our customers feel that too. The way we treat each other flows directly into our service and the customer experience, which is a key driver in our commercial success,” said Sander Janca-Jensen.

As Flatpay has expanded across Europe, it has taken deliberate steps to protect and export its culture. Existing employees — many of them Danish — are deployed as culture carriers when new markets are opened, ensuring that the company’s distinct DNA travels with it as the organisation scales.

With continued expansion into new markets and product categories, Flatpay is determined to keep growing and will remain firm about maintaining the work culture that has proved instrumental in its success so far.

“In the past ten months, we have hired more than 1,000 great people, and that demands a strong internal culture where everyone is comfortable with responsibility and willing to ask questions. We challenge the status quo in the market, and we need people who feel empowered to do the same internally. That makes us sharper as a company,” concluded Sander Janca-Jensen.

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