Danish fintech Flatpay raises €145 million to continue its hyper-growth and officially reaches unicorn status

With the new valuation, Flatpay becomes the fastest company ever to reach unicorn status in Denmark. Flatpay will use the round to fund continued growth, having grown revenue by more than 400% in the last 12 months.

The Danish fintech Flatpay raises €145 million in capital from AVP Growth and Smash Capital, alongside existing investors.

Flatpay has achieved meteoric growth, with revenue growth of more than 400% in the last 12 months. The newly raised capital will go towards continuing to grow the company at a fast pace in its existing markets and beyond.With this round the company reaches a valuation of €1.5 billion and becomes the fastest Danish company to reach unicorn status — a valuation of more than a billion dollars. This feat was achieved in just over three years.

“The fact that we’ve hit unicorn status is a special feeling. We’re proud to have created a company that is worth more than a billion dollars. It’s been a team effort, and it’s taken a lot to reach this milestone. Now our focus is on maintaining our growth trajectory and expanding Flatpay to the next level,” says Sander Janca-Jensen, CEO and co-founder of Flatpay.

“Flatpay is a true visionary in the SMB payments market. The team deeply understands the daily challenges of small business owners and meets them with radical simplicity, transparent pricing and an exceptional full-stack product. Beyond their technology, they have built a culture grounded in performance, empathy and trust — qualities that shine through in everything they do. We are proud to support this remarkable company as they expand across Europe and beyond,” says Warda Shaheen, General Partner and Head of European Growth Equity at AVP.

“Despite decades of innovation in digital payments, brick-and-mortar merchants remain underserved — facing opaque pricing, outdated tools and inconsistent support. Flatpay is changing that with a platform and sales model built for simplicity, transparency and scale. We believe Flatpay has the clarity and momentum to reshape how merchants transact and operate, and we’re proud to support them on that mission,” says Smash Capital.

Continued growth in the coming years

The capital will support the growth of the business, including hiring more employees to continue capturing market share.

“We have a very scalable business model with three-digit revenue growth and healthy margins, allowing us to reinvest in the development of the business. With hyper-growth comes the need to onboard more employees to help service our growing portfolio of customers. I believe we can hit 10,000 employees at Flatpay, but growing our company takes capital, and we are happy that AVP and Smash Capital believe in Flatpay and join us on our coming growth journey,” says Sander Janca-Jensen.

Flatpay has experienced explosive growth since being founded in 2022. Its expected revenue for 2025 is in the region of €125 million. The company already has 1,400 employees globally, with continuous growth expected in the coming years. By 2029, Flatpay has an ambitious goal of growing 10x in the number of full-time employees and in revenue.

The Flatpay story

Flatpay’s story began in 2022 when Sander Janca-Jensen, Rasmus Hellmund Carlsen, Peter Lüth and Rasmus Busk came together in Copenhagen to disrupt the Danish payments market.

Flatpay offers a highly competitive, simple and affordable POS and payments solution for small and medium-sized merchants who appreciate great service around the clock and low, flat, fixed rates with no hidden costs — along with daily payouts and insightful dashboards. This is possible through a combination of Flatpay’s innovative payment service for retailers and online stores, state-of-the-art point-of-sale (POS) systems and future-proof data insights. The mission behind Flatpay is to revolutionise the payment experience for merchants by giving full transparency, streamlined hardware and great customer service.

“Our concept has from the start been about meeting all our new and potential merchants and looking them in the eye, so we can explain what Flatpay is and how we do things differently. With Flatpay they get transparency, and they know exactly what they pay for every time they generate revenue,” says Sander Janca-Jensen.

Since the beginning in 2022, Flatpay has expanded to the United Kingdom, Finland, Germany, Italy and France, and the company continues to grow rapidly in Denmark and across Europe.

The numbers:

• +1,400 employees
• +5,000,000 pizzas expected to be paid for through our terminals each year
• +100M expected card swipes and contactless payments on a Flatpay terminal
• +60,000 merchants currently taking payments with Flatpay’s services

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