Paolo Maldini teams up with Flatpay: football legend becomes partner of the company revolutionising POS payments in Italy

17,000 merchants have already chosen Flatpay POS terminals in Italy. Transparency, personalised support and local assistance are the winning strategy for Italian entrepreneurs.

Flatpay, the European fintech company revolutionising merchants’ payment experience with affordable POS solutions, has reached 17,000 clients in Italy and announces that Paolo Maldini has joined the company as a partner.

Flatpay’s offering is simple and transparent, meeting the needs of commercial activities, family businesses and entrepreneurs — among whom there is currently strong demand for cost-effective, reliable payment solutions and human support.

Active in the Italian market since July 2024, with its headquarters in Milan and a tenth office across the country planned by the end of the year, Flatpay has quadrupled its customer base in Italy over the past six months. Flatpay Italy now has more than 300 employees, plans to double its workforce within 12–24 months and, already in its first year, has received the “Choose My Company” certification as a great place to work.

“We want to support the creativity, entrepreneurial spirit and determination of Italian small retailers, often family-run, and artisans, who manage their businesses with great commitment and sacrifice. For many of them, managing payment solutions can represent a significant burden,” explained Alessia Fontanari, Managing Director of Flatpay Italy.

“More than half of our customers in Italy operate in the food & beverage sector, including businesses such as cafés, restaurants, pizzerias and wine bars, which perfectly embody the values of "Made in Italy". We are proud to support their growth thanks to the innovation and transparency that distinguish us, along with our ability to assist each business in their daily operations,” Alessia Fontanari added.

A sales team of more than 150 dedicated consultants operate across the country, with the goal of presenting the Flatpay system and providing on-site support to merchants, from the proposal stage to the installation of POS terminals and related software. In detail, the Flatpay solution includes:

• Latest-generation POS payment solution, portable with SIM
• Flat fees for all cards
• 24/7 customer support and personalised onboarding

Paolo Maldini and Flatpay

Football legend Paolo Maldini has joined Flatpay’s shareholder base, embracing the company’s values of reliability, transparency and genuine attention to the needs of small merchants, who often run family businesses rich in tradition — thereby reinforcing his strong connection with Italy.

“From football I learned how important commitment, trust and passion are. Every match, every play, every moment matters,” said Paolo Maldini.

“Small and medium-sized enterprises are the heart of the Italian economy: for them, having a reliable partner that is always present in managing payments can truly make a difference. I chose to become a partner of Flatpay because, through the quality, innovation and transparency of its services, it supports the growth of Italian businesses, enhancing the passion and commitment of merchants,” Maldini continued.

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